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Why This Book?
Most founders struggle not with execution, but with getting the right startup idea in the first place. Through my years of investing in startups, I’ve seen great ideas fail due to poor validation and mediocre ideas succeed due to strategic refinement. This book gives you a clear framework to understand whether your startup idea has real potential.
What’s Inside?
The book is divided into four structured parts:
Shake the Idea – Use the Idea Shaker Framework to break down and analyze any startup idea. Understand its strengths, weaknesses, and potential challenges.
Develop the Idea – Build a working model using business model analysis, profit pool analysis, and competitor analysis to refine your idea further.
Evaluate the Idea – The VIBE Framework helps you stress-test the idea against real-world metrics: Validation, Market Size, Differentiation, and Economics.
Prepare for Fundraising – Learn how to create a compelling pitch deck, financial model, and approach investors effectively.
Who Should Read This?
Aspiring founders looking for structured guidance before starting up.
Experienced professionals exploring startup ideas in their industry.
Early-stage investors who want a framework to evaluate startup pitches.
Corporate leaders interested in intrapreneurship.