Puneet Suri

Venture capital is not a matter of preference or persuasion. It is governed by a small number of non-negotiable beliefs about scale, returns, and risk. When those beliefs don’t hold, no pitch can compensate which is why understanding them matters more than perfecting the story. VC Decisions Are Made Long Before a Term Sheet Appears By the time a startup reaches serious diligence, the outcome is often already determined. Investment committees form conviction early, based on whether a startup...

Founders often assume that venture capital rejections are a function of poor storytelling - the deck wasn’t sharp enough or the narrative didn’t serve its purpose. In reality, most startups are rejected by VCs for more fundamental reasons : they fail one or more non-negotiable tests of venture capital economics. When the rejection is structural, no amount of storytelling can change the outcome. Most early-stage venture decisions are made before a pitch is evaluated in detail. By the time a...

A venture studio is an alternate model of launching startups. It creates a platform which creates and supports multiple businesses by pooling in resources but keeping the core of each business separate. The activities (stage-wise) in a venture studio are: 1.      Validation of an idea brought in by a founder or developed by the venture studio 2.      Identifying founders, co-founders &key 2-3 people 3.      Initial funding till building a minimum viable product (MVP) 4.      Support in...